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Are Somali Businesses Missing Out on the Power of Data?

In Somalia’s rapidly evolving business landscape, companies operate across diverse sectors, including construction, retail, wholesale, manufacturing, logistics, and services. Despite this diversity, many businesses still rely on traditional record-keeping methods and intuition-based decision-making. While experience and market knowledge remain invaluable, the ability to analyze and interpret data effectively has become essential for companies aiming to improve efficiency, maximize profits, and stay ahead of the competition. The question remains—are business owners in Somalia aware of the power of data visualization? Do they have dedicated staff responsible for analyzing sales trends, customer behavior, and operational performance? To explore this, I used Power BI to visualize sales data from a publicly available dataset. Although the dataset does not reflect actual transactions, it serves as an example of how businesses can structure and analyze their own data to uncover meaningful i...

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